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Strategy

Inside Werner Electric’s Digital Evolution

Mike Hockett recounts a case study that walked through the distributor’s four-year and ongoing journey that defined a digital strategy catering to an omnichannel customer experience.

January 1, 2023

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We talk a lot about digital transformation here at MDM and how the extremely fragmented wholesale distribution sector is full of companies at all different stages of that journey. That makes case studies very valuable for fellow distributors looking to see how others — including competitors — handled their digital journey and what they learned along the way. At AD’s eCommerce & Marketing Summit Dec. 5-7 in San Diego, there was a great case study that I want to share with our audience. One of the event’s "Digital Leaders" track sessions was a presentation from

Brandon Day

, Vice Preside…

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