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How Much Do Distributors Leverage AI Today, and Where?

We examine the quantitative and qualitative aspectsof that question, which was asked in the new 2Q23 Baird-MDM Distribution Survey.

July 18, 2023

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I and my fellow MDM editors have written a fair amount about AI’s potential in distribution in recent months. This includes recapping

how Walmart is using it to negotiate smaller contracts

with suppliers that provide the retailer with the equipment it uses (Premium);

How the technology is changing customer engagement

(Premium);

how it can be used for problem-solving

; and

how ChatGPT can be applied by distributors

. With ChatGPT-4 — the latest artificial intelligence language model from OpenAI — released just this past March, most of the content in those MDM pieces focused on AI’s potential in…

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