Subscribe Log in

Strategy

Are Distributors Still the Future of Distribution?

Not if they don’t adapt to the changing marketplace dynamics.

August 24, 2021

Share

Cardboard boxes on conveyor belts and rollers in distribution warehouse, Delivery and packaging service concept background. 3d illustration

• A new business cycle emerged due to COVID-19 in which business buyers look a lot like consumers. 

• Distributors who don’t meet the changing demands of these B2B buyers risk obsoletion.  

• There are paths a company can take to stay relevant, but they involve a radical rethinking of the business model. 

The new business cycle that’s emerged in the last 18 months is a particularly disruptive one for the wholesale channel amid changing customer demands and rapid digital acceleration.  The companies that don’t pivot and embrace such new realities as digital natives, subscription models and…

This is a Premium Article

Join NAW to read the full article — plus access to research, data, and intelligence.

As a member, you get:

  • Unlimited premium MDM articles, case studies, and monthly intelligence reports
  • Access to webcasts, podcasts
  • Exclusive whitepapers, research reports, and market data
  • Quarterly M&A, MarketPulse, and Economic Outlook reports
  • Access to NAW Nucleus, NAW SmartBrief, and NAW’s policy and leadership resources

The NAW Professional Membership is $850/year for individuals. It’s the fastest way to unlock this article — and everything else.

Unlock Premium Content


>> Explore all membership options

Related Articles

See More Articles