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Strategy

A Deep Dive into Ferguson’s Digital Strategy

The last of this three-part Premium series examines how the plumbing, HVAC and industrial distributor has leveraged Ferguson.com, Build.com and Ferguson Rewards

September 9, 2024

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Editor’s Note: This is the third article in a three-part Premium series analyzing Ferguson Enterprises and its transformative growth journey in North America. See Part 1 here and Part 2 here. Stay tuned for a comprehensive MDM Case Study report that packages this series with additional insights.

In Part 1 and Part 2 of this series, we explored Ferguson’s diversified growth strategy in the channels the distributor serves, as well as its private label/sourcing strategies. The company’s growth as one of the most successful “channel drifters” has made it a channel leader in the verticals of…

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