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Strategy

6 Elements for a Powerful Digital Go-to-Market Strategy

Digital sales transformation is different for every company. Here are the fundamentals and framework that apply to every distributor's successful journey.

March 16, 2022

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It seems that everywhere we look, we see the phrases “digital sales transformation” or “sales enablement program.” Yet, according to the

Boston Consulting Group

, only about 30% of companies navigate a digital transformation successfully. They, along with dozens of consultants and think tanks, also offer advice about which factors are most critical for success and what it takes to improve those odds. Despite the statistics, they agree that a digital sales transformation is a lot for an organization to undertake on its own. But it is doable, and it is necessary.

Positive Changes Are Happening

The p…

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