Forth Worth, Texas-based Allied Electronics & Automation — a trading brand of global omnichannel provider RS Group plc — is changing its name to “RS” in the first quarter of 2023, the company announced.

“This marks the beginning of an exciting new chapter for us,” said Lindsley Ruth, CEO of Allied’s parent company, RS Group plc. “Today, Allied is known as a leading supplier of products and services to the North American Industrial automation, control, and electronics markets. Aligning all of our businesses under RS Group allows us to operate as a single global integrated solutions partner, expanding our value proposition and making it easier for our customers and suppliers to do business with us.”

Allied is an omni-channel distributor of industrial automation & control products, electronic components and electromechanical products.

The rebranding is part of an overall strategy to “establish a better connection across RS Group’s products and services,” the company said.

“Having one global RS brand will deliver efficiency, value, and scalability to stakeholders worldwide,” Allied said in a statement.