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Strategy

Commentary: The Distribution Industry’s Hopes and Fears for 2021

Distributors know we are not out of the woods yet, and they are planning accordingly.

January 8, 2021

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Man push number zero down the cliff where has the number 2021 with blue sky and sunrise. It is symbol of starting and welcome happy new year 2021.
For as long as I can remember, I’ve celebrated a little monthly holiday I like to call Calendar Change Day. Heck, I even got married on Calendar Change Day. The first day of the month represents a fresh slate, a chance to commit to new goals and let go of ones that are not serving us. I find it energizing and motivating. Of course, January 1 is the ultimate Calendar Change Day and this year in particular most of us were as eager to flip that calendar as we ever have been. But however temping, we cannot engage in magical thinking about 2021. 

The global pandemic did not end with 2020, and no…

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