Subscribe Log in

Strategy

2022 Strategy and Leadership Outlook: Shifting Power Dynamics

To adapt and stand out during market consolidation, expect more distributors to find niches and develop specializations.

January 5, 2022

Share

In 2022, look for shifting market dynamics to reshape longstanding distributor relationships. Relationships among fellow distributors, as well as with manufacturers and clients. Market consolidation is a major contributing factor, say industry experts. “Consolidation is continuing on all levels. At the manufacturer level and at the distributor level, as well as the end-user level. And what does that mean? Is that a headwind, or is that a tailwind? It's both,” says Gary Clark, president of industry sales and marketing consultancy

OneSolution

. Listen to this Premium Content:   There will be…

This is a Premium Article

Join NAW to read the full article — plus access to research, data, and intelligence.

As a member, you get:

  • Unlimited premium MDM articles, case studies, and monthly intelligence reports
  • Access to webcasts, podcasts
  • Exclusive whitepapers, research reports, and market data
  • Quarterly M&A, MarketPulse, and Economic Outlook reports
  • Access to NAW Nucleus, NAW SmartBrief, and NAW’s policy and leadership resources

The NAW Professional Membership is $850/year for individuals. It’s the fastest way to unlock this article — and everything else.

Unlock Premium Content


>> Explore all membership options

Related Articles

See More Articles