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Platforms, Networks and the Future of Distribution

Can these modern-day disruptors displace the value chain, or do all three have more in common than we think?

March 1, 2022

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Aliaswire, a bill payment and credit solutions provider for businesses and banks, on June 30 announced the general availability of new invoicing and payment capabilities for manufacturers and distributors in its DirectBiller platform.

Aliaswire, a bill payment and credit solutions provider for businesses and banks, on June 30 announced the general availability of new invoicing and payment capabilities for manufacturers and distributors in its DirectBiller platform.

Network-based platforms are disrupting, displacing, unraveling and augmenting the traditional value chain. For established B2B companies, platforms may be friend or foe, but they are always different. Networks are the most important characteristic of platforms, and networks operate very differently than linear value chains. If platforms are an enemy, traditional distribution professionals cannot allow them an uncontested space from which to battle for customers. If platforms are partners, B2B companies need to understand how they work as a foundation for designing equitable partnerships. If…

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