Expert Perspective

With Uncertainty Here to Stay, Distributors Must ‘Embrace the Suck’

Change is hard. So is dealing with relentless disruption. But with those as the new normal, distributors must lean into the challenges involved.

May 18, 2022

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After a long evening of travel riddled with airport delays, I returned home to Madison, Wisconsin, late Tuesday night from Miami after spending three days at the

2022 NAHAD Convention

in Miami. My flight from Miami to Newark, New Jersey, was already delayed by an hour almost a whole day in advance, and once we landed, we spent just shy of an hour sitting on the tarmac waiting for our gate to open. My next flight to Madison also endured a lengthy delay between door close and takeoff. In both delay instances where I was on the plane but not moving — the only thing I truly hate about the flying…

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