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AI’s Role in Increasing Sales Rep Efficiency

Even with a greater emphasis on digital buying, outside sales reps are still crucial to distributors and their customer relationships. Benj Cohen explains how AI helps those reps along the way.

July 11, 2022

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Despite the emphasis on digital, outside sales reps are still crucial to B2B buying relationships. Benj Cohen explains how AI helps reps along the way.

Despite the emphasis on digital, outside sales reps are still crucial to B2B buying relationships. Benj Cohen explains how AI helps reps along the way.

Modern B2B buyers want everything: the option to buy online and the personal touch and expertise only available from in-person salespeople. Even with a greater emphasis on eCommerce and digital buying, outside sales reps are crucial to B2B sales and customer relationships. Outside reps play an important role, but they also incur greater costs for businesses than inside or hybrid salespeople. Between traveling, business dinners and

traditionally higher salaries

, outside sales reps tend to be the largest expense for distributors, second only to inventory. Outside sales reps also have to be…

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