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Improve Sales Rep Effectiveness with AI

By taking advantage of AI-driven recommendations, organizations are seeing a significant increase in the return on their sales and marketing activities.

March 21, 2022

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For many people, artificial intelligence is a source of fear. Business leaders and board members may resist AI because they're intimidated by the technical concepts, confused about its potential and concerned about job displacement. In a 2021

MDM/Baird Industrial Distribution survey

, many leaders indicated they are still not entirely on board with this idea. There’s nothing like real-life success stories, however, to make the case for AI and some basic initial steps for adoption to boost your company’s revenue. When we talk about a commercial organization in distribution, we think about…

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