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Strategy

Rewrite Your Strategy to Win the New Self-Serve Customer

The end customer increasingly desires to buy from you like they do in their everyday personal life. If you aren’t rewriting your strategy to meet the needs of the self-service customer, you are in danger of falling behind.

November 7, 2022

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The end customer increasingly desires to buy from you like they do in their everyday personal life. If you aren’t rewriting your strategy to meet the needs of the self-service customer, you are in danger of falling behind.

In our personal life, we have been trained to become self-service experts. You probably find yourself ordering at Chipotle, Starbucks, or McDonalds using an app quite often. You track packages, order groceries, and now you can even see what the mailman is going to deliver in the mailbox today on your hand-held supercomputer (what some people still call a phone). How you transitioned to “self-service” ordering probably happened so gradually you didn’t even notice the change. As a distributor or manufacturer in your work life, you understand that you lowered the cost for the company or…

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