Distributors’ Big Bets Take Many Forms

Much of the economic talk throughout the second half of 2022 has focused on a forecasted slowdown in the first half of next year, and while many business leaders see market downturn as a time to go conservative, others see it as an opportunity to gain market share.  The pandemic wasn’t a great example since it was a sudden downturn thrust upon the entire global economy almost overnight, and distributors spent much of the past three years in reactionary mode. Still, once enough fires were put out, companies were able to move into proactive mode and fortify themselves against the next major…