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Strategy

An Introduction to Incentive Loyalty Programs

What is loyalty marketing? Lincoln Smith explains and makes a case for using incentive loyalty programs to bolster your revenue.

December 12, 2022

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AD Canada women in industry network

AD Canada’s Women in Industry Network was unveiled last month during the 2021 Virtual AD Supplier Summit.

When you work in an industry like ours, you get pretty accustomed to having conversations grounded in the logic of incentive loyalty programs. Talking about things like incentives, rewards and channel enablement become second nature. So, when we meet folks who aren’t as familiar with loyalty marketing or the incentives industry, we’re always excited for the chance to share what we do over here. The 2022 ANA Masters of B2B Marketing Conference

, which a couple of us at HMI Performance Incentives attended to accept a prestigious B2 Channel Partner Program award, was just such an occasion. The…

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