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MDM Research: Industry’s AI Participation Jumps from a Year Earlier

We benchmarked the results of a large-scale poll on distributors’ AI usage against that of a year earlier, and the findings were eye-opening. This piece examines the comparative results.

July 17, 2024

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Ever since MDM polled more than 500+ respondents in the

2Q23 Baird-MDM Distribution Survey

about their level of participation with AI technology, we’ve been eager to benchmark it a year later. That time came and went earlier in July, and the results were eye-opening. Given distribution’s longstanding reputation as being slow to adopt new technologies and much more of a B2C follower than a pioneer, hardly anyone would’ve expected the industry to jump into the AI pool en masse. That seemed to pan out as of mid-2023 when we polled the more than 500 respondents again about their AI participation…

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