Market Analysis

MDM Data: Distributors Report Challenging Margins, Market Competition

More than half of respondents in the 2Q24 Baird-MDM Distribution Survey indicated they characterized 2Q24 as slightly or much more competitive than a year earlier.

August 8, 2024

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Industrial distributors across several verticals are beginning to report pressure on margins as competition ramps up amid a softer demand. In our 2Q24 Baird-MDM Distribution Survey — which polled more than 500 respondents with an aggregate annual revenue of about $100 billion — 20% of them indicated they consider "aggressive competitive behavior/losing market share" as the biggest risk to their outlook forecasts in the second half of the year. Approximately 60% of respondents identified as representing a distributor, 30% as a manufacturer and 10% as other. Commentary by respondents indicated…

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