Strategy

Four Critical Barriers to Business Model Innovation in Distribution: How to Overcome Them

Achieving real needle-moving innovation in wholesale distribution often involves numerous obstacles. Here are four of the most common and how to overcome them.

February 20, 2025

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Distributors who continue doing "business as usual" will not survive in today's economy and marketplace. They must offer something unique to attract customers, grow revenue and scale to the future. To do this, they need a new business model. Innovative business models can help businesses reach new markets and customer segments, expanding their reach and market share.

MDM’s report on Business Model Innovation

(May 2024) found that 63% of distributors surveyed “see business model innovation as a top priority” with 73% ready to invest in making change happen.

Business Model Innovation Doesn’t…

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