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Strategy

Inside ADI’s Growth Model: Digital, Exclusive Brands and a Bigger Share of the Job

ADI’s standalone strategy is built around more than selling additional products. Its digital platform, exclusive brands, expanding categories and project services are designed to reinforce one another — helping integrators complete more of each job while improving the distributor’s customer relationships and revenue mix. See Part 2 of our three-part ADI deep dive here.

September 21, 2026

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Editor’s note: MDM began examining ADI through our May and August 2025 articles on acquisition-driven growth and digital commerce. We paused that series as the company prepared to separate from Resideo. With the spin-off complete, we are resetting the case study. Our recent analysis of CEO Rob Aarnes' NAW podcast conversation serves as Part 1. Here, we examine the growth model behind the newly independent company.

The most useful way to understand ADI Global Distribution’s growth strategy is to start with the installer’s job.

A professional integrator might need to research unfamiliar…

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