How to Use Reporting and Data in Channel Incentive Programs

Manufacturers and distributors have historically struggled to manage incentive programs. An effective incentive program requires resources, including time and expertise. Not only do incentive programs require an informative and attention-getting launch, they must be continuously monitored, updated and tracked to optimize for success. The good news is that a well-run incentive program not only yields more sales and improved performances, but valuable customer data. Let’s dive into the ways distributors and manufacturers can access and wield incentive program reporting and data to elevate…