Article

Tom Gale and IRCG’s Mike Marks debrief from attending ISA23, with a deeper discussion on what’s new for 2023 as more distributors engage in transforming sales processes and go-to-market models.

With volume moderating across most distribution sectors, Tom Gale and James Dorn discuss sell-side, buy-side and program improvements to protect and improve profit.

Great ideas sometimes turn into train wrecks, and no company bats 100% when it comes to initiatives. Mike Marks outlines strategies for minimizing damage and creating best possible outcomes.