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Key Takeaways from SHIFT 2024

MDM’s marquee in-person event showcased change management case studies and insights for driving distribution forward. Here’s a quick debrief.

The industry’s generally slow adoption for AI may be at least partly contributed to misconceptions about the technology and its applications. This article helps set the record straight.

MDM Editors Mike Hockett and Vesna Brajkovic analyze the immense value this year’s SHIFT conference provides; their biggest takeaways from the 2023 version; our 2024 agenda highlights; and why you should be there.