AI

AI can now turn quotes and orders around in minutes, but speed alone won’t create a competitive advantage. This article explains how distributors can convert newly freed capacity into proactive selling — directing reps toward...

Developed with the AI Applied Consortium, NAW’s new AI Governance Architecture gives distributors a practical framework for managing AI risks, accountability, transparency and workforce impacts while keeping people at the center of implementation.

At the company’s annual TUG conference for distribution customers, CEO Kevin Samuelson and AI Innovation leader Rick Rider outlined how the company is positioning AI for distributors — not as a standalone product, but as...