Why eCommerce Integration is Critical to Driving Profitability

Buyers want a simple shopping experience today. Distributors who give them what they want when they want it will stay ahead of the competition. But giving buyers what they want is impossible without eCommerce integration. Imagine you’re

. You know what model you want, the price range you need and when you need it delivered. After looking on Amazon and not finding it, you visit The Home Depot and Lowe’s. Both have the refrigerator model at the same price. You decide to purchase it from Lowe’s since you’re already there. When you confirm the order with the sales…