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Quarterly MDM-Baird Distribution Survey

What are Distributors’ Economic Expectations for 2024?

More than three-fourths of executives who responded to the 3Q 2023 Baird-MDM Industrial Survey said they expect either flat or modest growth in 2024.

By Mark Powell

November 7, 2023

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As 2023 begins to wind down, some distributors

have reported slowing or flattening sales growth

compared to quarters from prior years. Are distributors anticipating a recession, or will companies continue to expect consistent but modest growth in the next year? In the latest

Baird-MDM Industrial Distribution Survey

, respondents were asked,

"Based on conversations with customers/suppliers, backlogs, bidding/quoting activity etc., what is your current base case for the U.S. economy in 2024?"

Of the approximately 400 respondents — primarily consisting of distributors — 39% replied “flat/no…

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