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Market Analysis

Unpacking SHIFT: What Distribution Leaders Do Differently to Outperform

Mike Hockett breaks down the opening keynote presentation at MDM's SHIFT Conference, which featured plenty of new market data from McKinsey & Company.

September 28, 2022

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As our readers have undoubtedly seen, we at MDM have been all-in on promoting our SHIFT: The Future of Distribution event that just wrapped up Sept. 27 in Broomfield, Colorado. Now that it’s over, you can expect to see follow-up content recapping what we learned at the thought leadership conference that I think attendees found very valuable for bringing actionable change management insights back to their business. I’ll provide an overall event recap in MDM’s Friday Update newsletter, but here, I wanted to get our SHIFT coverage started by diving into the event’s opening keynote, titled…

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