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Digital Commerce

The Role of Distributors Amid B2B Marketplace Proliferation

With new B2B marketplaces now popping up regularly, distributors have come to embrace them as a means to compete and grow.

By Mike Hockett

June 6, 2022

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It sometimes seems that only yesterday there were merely a handful of third party e-commerce marketplaces available for distributors to make use of as an additional selling channel. Suddenly, new options are popping up left and right, and distributors have a robust menu of options to choose from. In May alone, we saw two new platforms launch marketplaces catering to industrial distributors. On May 11, e-commerce platform Bluon announced the

launch of BluonSearch

, which it says is “the most comprehensive parts and equipment cross-reference database in HVAC” and described as a…

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