Technology

The Death of the Keyboard in the Online Order

The transition away from keyboards is already underway and it has big implications for distributors.

June 10, 2019

Share

Since the dawn of e-commerce, people have used physical or virtual keyboards to place orders on desktops, laptops, tablets and phones. Typing on a keyboard is a really clunky, inaccurate and inefficient way to enter data into a computer, especially in the age of the smartphone. I can’t consistently line up my old fingers with the tiny keys on my iPhone and so I rely on something called “autocorrect,” which is the most dishonest characterization of a product or service since Lucky Strikes claimed its cigarettes offered “throat protection” way back in 1930. 

Think about the illogic of putting a…

This is a Premium Article

Join NAW to read the full article — plus access to research, data, and intelligence.

As a member, you get:

  • Unlimited premium MDM articles, case studies, and monthly intelligence reports
  • Access to webcasts, podcasts
  • Exclusive whitepapers, research reports, and market data
  • Quarterly M&A, MarketPulse, and Economic Outlook reports
  • Access to NAW Nucleus, NAW SmartBrief, and NAW’s policy and leadership resources

The NAW Professional Membership is $850/year for individuals. It’s the fastest way to unlock this article — and everything else.

Unlock Premium Content


>> Explore all membership options