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Tech as a Teammate: How to Use Automation to Lighten the Sales Load

Technology has the power to lighten the load on a distributor's sales team, freeing time to focus on higher-quality deals, says Gartner's sales VP.

October 12, 2023

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Maria Boulden, Vice President and Executive Partner of Sales at management consulting Gartner, delivers a keynote presentation at 2023 SHIFT | The Future of Distribution conference, which MDM hosted Sept. 18 to 20 in downtown Denver. (Source: MDM)

Lead photo: Gartner's Maria Boulden delivers a keynote presentation during MDM's SHIFT conference on Sept. 20 in Denver. (MDM Photo/Vesna Brajkovic)

In a year that’s been colored by panic buying, economic uncertainty and reliance on digital platforms, the sales role has only gotten larger and more complicated.  Technology and automation have the power to lighten the load. And Maria Boulden, Vice President and Executive Partner of Sales at management consultant Gartner, says if used right, there will be more time to focus on higher-quality deals. 

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