Research: What’s Holding Distributors Back from AI Progress?

Here on MDM Premium, we’ve regularly analyzed AI developments and the technology’s potential, but one component we’ve found particularly fascinating is the usage rate in distribution — or, the lack thereof in the industry. While plenty of distributors have become very active with AI and are applying it in different areas of their business today, our research tells us that the vast majority of the industry has yet to get onboard. The key stat we found from our 2Q23 Baird-MDM Distribution Survey of some 500 respondents — with distributors as the vast majority — found that

only 38% of responden…