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Quarterly MDM-Baird Distribution Survey

Research: Most Distributors’ Strategic Vision Balances Growth and Resilience Equally

How are your peers thinking about growth vs. resilience? The 3Q25 Baird-MDM survey reveals nearly half of distributors balance both equally.

October 30, 2025

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When it comes to strategic priorities, the debate over growth versus resilience could be a false choice. Many distributors see these priorities as foundational and complementary to each other. Nearly half (46%) of the ~300 executives surveyed in early October as part of the 3Q25 Baird-MDM Industrial Distribution survey — of which 60% of respondents represented wholesale distributors and 30% represented manufacturers — indicated they equally balance priorities for both growth and resiliency/agility equally. “A prerequisite for growth is resilience and agility, so I see one reinforcing the…

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