Subscribe Log in

Technology

Parts Town Goes Full-Tilt on E-Commerce Marketplace Model

Run by its innovation division, Red Lightning Group, the e-commerce platform aims to improve supply chain, grow OEM and bring in new verticals for the food service distributor.

October 6, 2021

Share

e-commerce, shopping trolley with paper boxes. Trade, selling via internet
  • Parts Town’s new Marketplace will help it expand into other verticals, such as HVAC parts, janitorial supplies, water filtration, technician supplies and residential appliances.
  • The Red Lightning Group division of Parts Town — responsible for the Marketplace creation — formed in 2020 to speed up its innovation efforts both internally and for its customers.
  • Marketplace is available through the Parts Town website as well as the company’s mobile app, and incorporates technology from Mirakl and SAP Commerce platform.

Parts Town’s marketplace platform is firing on all cylinders with the…

This is a Premium Article

Join NAW to read the full article — plus access to research, data, and intelligence.

As a member, you get:

  • Unlimited premium MDM articles, case studies, and monthly intelligence reports
  • Access to webcasts, podcasts
  • Exclusive whitepapers, research reports, and market data
  • Quarterly M&A, MarketPulse, and Economic Outlook reports
  • Access to NAW Nucleus, NAW SmartBrief, and NAW’s policy and leadership resources

The NAW Professional Membership is $850/year for individuals. It’s the fastest way to unlock this article — and everything else.

Unlock Premium Content


>> Explore all membership options

Related Articles

See More Articles