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NAW Research: Growth, Data Center Boom Fuels Distributor Optimism Amid Tariff Concerns

The 2Q26 NAW-Baird Industrial Distribution Survey reveals what distributors are most excited — and most concerned — about over the next 12 months, from demand recovery to geopolitical uncertainty.

August 17, 2026

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Distributors are looking to the next 12 months with optimism around improving demand and AI and data center investment, but concerns around tariffs, inflation and uneven market conditions remain, according to analysis of commentary in the 2Q26 NAW-Baird Industrial Distribution Survey.

The survey asked approximately 300 respondents — primarily distributors, along with manufacturers and other industry participants:

“What are you most excited about and most concerned about in your industry/business over the next 12 months?”

The most commonly cited sources of optimism were demand recovery/growth…

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