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Data & Analytics

Mind Over Metrics: How Cognitive Biases Hinder Analytics ROI

Learn to root out these six cognitive biases within your distribution business to better incorporate analytics and data-driven decision-making.

By Senthil Gunasekaran

May 26, 2024

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Through two decades of research, education and best practice implementation across inventory, pricing, supplier and category analytics, we at ACTvantage have seen a recurring pattern: many distributors are hesitant to implement cutting-edge analytics.

Why? 

Forward-thinking distributors actively leverage the power of data through applications ranging from cutting-edge artificial intelligence tools to must-have analytics scorecards. At this point, most distributors recognize the need to push beyond “go-to” spreadsheet analyses. However, many are hesitate to implement the latest AI tools or…

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