Let’s Make the Future of Distribution Sales Easier

It’s safe to say distribution sales professionals have been put through the wringer over the past three years. Even before COVID-19 arrived, sales staff were learning how to adjust to B2B buyers who showed a growing preference for buying through digital channels that often didn’t involve a sales rep. And once the pandemic hit, they had to learn how to sell remotely — while in-person interactions they so heavily rely on were paused for a year or longer. Having to contend with the new reality of a digital-first sales environment, coupled with increasing demands from customers, can wear down…