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Technology

IT, as in Integral to Transformation

Successful digitalization requires a change agent. Here’s why distributors would be wise to give that role to their IT teams.

January 11, 2023

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In the weeks and months leading up to MDM's SHIFT conference, podcast guests spoke on a variety of topics, with transformative actions and evolving roles among the most-talked-about.

In the weeks and months leading up to MDM’s SHIFT conference, podcast guests spoke on a variety of topics, with transformative actions and evolving roles among the most-talked-about.

Why do some digital transformation initiatives in the wholesale distribution sector produce results that far surpass expectations while others fall short? It’s a question I’ve been contemplating a lot recently both in my work supporting wholesale distributors in executing their digital strategies, and in my other gig as a college lecturer who teaches a Master’s-level “Digital Distributor” course. The answer, I believe, comes down to two things: having a clear intention in executing a transformation strategy; and, as part of that strategy, giving IT teams the role of digital change agent…

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