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Inside the AI Strategies of Turtle and Endries

Through a discussion with the CIO of each company, we get into the weeds of the what, why and how behind the electrical and fastener distributors’ AI journey and the decisions that led to success with the technology.

December 20, 2024

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If 2023 was the year of AI exploration in distribution, 2024 may have been the year of adoption. We detailed this past July how the industry’s AI adoption rate took a considerable leap in 2024, with our research indicating a 15 percentage-point increase in distributors that are using AI in at least one facet of their business compared to a year prior. That kind of technology adoption rate increase is rare in distribution. Extrapolating that result further, the industry may already be north of the 60% participation mark if we ran that same survey today — we will in mid-2025. Given the…

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