Sales & Marketing

How to Handle Distribution Sales Transformation

Nearly every aspect of the sales process is undergoing significant transformation. Here are useful takeaways for distributors that are struggling to navigate the changing sales landscape.

June 13, 2022

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Maybe I’m the only one, but I feel like it might be time to transform the way we label time and history, at least in the world of business. We can still keep “B.C.”, but let’s change the old “A.D.” to something more modern and fitting for our times: “A.C.” I’m referring, of course, to life Before Covid (B.C.) and life After Covid (A.C.). Because in almost any industry, the changes between the old way of doing things and the new way are very tangible, very real, and, according to some people,

many of these changes will also likely be irreversible

. These include things like:

  • Business closures and job losses

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