How Customer Engagement is Changing in Distribution, and Where AI Applies

It doesn’t seem that long ago that product quality was customers’ determining factor in which distributor they did business with. It’s undoubtedly still important, but today’s markets features many distributors carrying the same exact products from the same manufacturers.  Once product quality became great everywhere, the differentiator progressed to services. Distributors that were able to offer the speedy delivery, installation, repair, engineering or troubleshooting services that their competitors couldn’t had the advantage. And while this is still true today, service likewise have become…