Home Depot’s Plan to Serve the Untapped Contractor Market

estimates it has about 17% of North America’s large and fragmented home improvement market, which the company estimates to be a $950 billion opportunity. About half of the market is made up of its professional customers, and Home Depot has an idea. Pro customers — which are largely made up of contractors — are served by a collection of suppliers, and none of them, Home Depot officials say, have the capability to service full complex projects across all categories at scale. That’s where Home Depot wants to come in, in a plan its executive team says has the potential to be…