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Sales & Marketing

From SHIFT 2024: Customer-Based Sales Strategies

MDM's marquee event this past September highlighted the importance of relationship-based sales models and omni-channel integration. Here's our key takeaways.

November 14, 2024

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SHIFT 2024

Lead image: Mike Marks (left) speaks with Joe DeMarco, Margot Hart and Kevin Fitzpatrick (left to right) during a hybrid sales session at MDM's SHIFT Conference on Sept. 13 in Denver. All photos by MDM

Hybrid sales is one of the core content pillars for MDM, driven by the wholesale distribution industry's broad movement from a traditional outside sales-powered business model to one that relies on a hybrid model. This has been a yearslong movement, but accelerated by the pandemic, the appetite for thought leadership and best practices in hybrid sales figures to remain elevated as much of the…

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