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From Hype to Adoption: Benchmarking 3 Years of AI Progress in Distribution

We detail the three-year running results of our survey research into the industry’s AI adoption, including a breakdown of AI activity by company size.

July 16, 2025

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While tariffs will likely end up as the biggest topic of 2025 discussion in wholesale distribution, AI remains a close second. AI is widely seen as the next wave of technological innovation across all industries, and depending on your source, it may be the biggest of the post-WWII era. There is an endless stream of studies on the current and potential impact of AI in the business world, but what about distribution specifically? MDM is happy to be a resource here.

For the past three years, we’ve benchmarked what distributors have told us regarding their amount of AI application…

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