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May 7, 2021

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Why Digital Transformation Fails: Lack of Communication

When speaking at the Industrial Supply Association’s recent ISA21 virtual conference, MSC Industrial Supply Co. CEO and President Erik Gershwind discussed hearing a louder and louder drumbeat coming from the company’s clients in recent years. The metaphorical sound represented the urgency behind customers’ changing expectations of MSC in the wake of their own business challenges. 

Gershwind knew MSC needed to evolve, not to merely stay relevant to current customer needs but rather to predict where those needs will lie in the future so that MSC could have the infrastructure in place to meet…

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