Economic Trends

Data: Wholesale Optimism Grows for Soft Landing

Mike Hockett breaks down the latest economic indicators, wholesale sector data and industry sentiment, which points to improved full-year outlook.

June 13, 2023

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At the start of 2023, whispers of a predicted U.S. economic recession were easy to overhear. There were projections abound of a significant slowdown in industrial demand and output that would be felt on earnings reports in earnest by late in the year. Five months later, the temperature has shifted in an optimistic direction. While economic red flags are still everywhere, general sentiment amongst the economist community has largely settled on a better alternative to a recession: a soft landing. I’ve seen mentions of a soft landing pop up seemingly everywhere over the past month — including…

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