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Quarterly MDM-Baird Distribution Survey

Data: Distributors’ 2024 Sales Growth Outlook by End Market

Using charts from our 4Q23 Baird-MDM Survey conducted in the first half of January, we illustrate what this year's sales growth expectations are for distributors across five key customer end markets.

February 8, 2024

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One of the best elements of MDM’s quarterly MarketPulse Report for Premium members (

get 4Q23’s here

) is the revenue forecasts for the current quarter and full year, collected from the Baird-MDM Industrial Distribution Survey’s some 500 respondents — about two-thirds of whom hail from distributors. That MarketPulse Report shows those revenue forecasts across 20 different industrial, commercial and building supply verticals. But here in this Premium article, I wanted to touch on our 4Q23 survey’s quantitative results that took a different look at how broader end markets are expected to fare…

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