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Sales & Marketing

Content: A Wingman for Distribution Sales Teams

Distributors can create libraries of genuinely useful resources, which can allow prospects and customers to find what they need.

June 27, 2022

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Your buyers complete 60%-70% of their research online before reaching out to you. In a typical journey (

per Gartner

), B2B buyers spend just 17% of their time meeting with potential suppliers, while any individual sales rep gets just 5% of a customer’s time. That means your sellers have fewer opportunities to influence the sale. Yet distributors continue to dedicate disproportionate resources to sales relative to their websites. Your website needs to work with your sales reps and other customer-facing team members to help your customers make the right buying decisions. That means going far…

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