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Quarterly MDM-Baird Distribution Survey

Baird-MDM Research: Suppliers Changing Purchase Minimums

A key question in the latest Baird-MDM Distribution Survey addressed whether there is a real trend in suppliers changing minimum purchasing requirements, and who it's impacting most.

April 17, 2024

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Credit: Mike Hockett

Are smaller distributors being squeezed out of buying conversations by manufacturers?  That question was the impetus for one of the questions in the 1Q24 Baird-MDM Distribution Survey, which polled more than 500 respondents — distributors being the vast majority — during early April on a range of macro and microeconomic trends within industry sectors. A quarter earlier in our 4Q23 survey, Baird’s Industrial Equity Research Team found that several respondents mentioned that large manufacturers were shedding smaller distributors and encouraging customers to buy from larger distributors…

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