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B2B E-Commerce: Half of Suppliers in Survey Sell Direct Online

According to data from the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing, more than half of manufacturers who responded to the 2019 MDM-Real Results Marketing State of E-Commerce survey said they are using e-commerce to sell to end-users.

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April 10, 2019

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According to data from the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing, more than half of manufacturers who responded to the 2019 MDM-Real Results Marketing State of E-Commerce survey said they are using e-commerce to sell to end-users.

Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online only to existing markets and segments — not new ones.

But now, many suppliers say that they’re using e-commerce to sell direct in markets or segments where their…

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