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Alibaba Executive: Tips to Form an E-commerce Game Plan 

What distributors need to know about developments in e-commerce platforms as the pandemic accelerates digital transformations. 

May 24, 2021

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Feeling 22

Anyway, I stand by both answers. The longer I serve the same industry, the more humble I become in my ability to determine what is next. However, it’s also possible to “feel 2022” as a year for seizing opportunity. Here’s what distributors should do or contemplate if they want to keep dancing.

• President of North America and Europe John Caplan outlines three types of e-commerce platforms — marketplace, SaaS and wholesaler/retailer.

• When developing a platform plan, start with the most basic elements: What do you want to sell through e-commerce and who do you want to buy it?

• The right strategy can result in the development of a global reach for new customers.  

If you haven’t embarked on your digital transformation journey by moving to an e-commerce platform, the time is now. That was the advice from Alibaba.com’s John Caplan recently when he spoke at ISA21, the Industrial Supply…

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