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Tariffs

A Few Words on Elasticity, the Future of Tariffs and Distributors’ Response

This piece reviews relevant pricing and tariff dynamics and describes key implications for distributors as they plot their course through a choppy environment.

April 9, 2025

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Strong comparisons can be made between elasticity in price management on one hand, and how elasticity was used in President Trump’s tariff setting math on the other. In this piece, we’ll review relevant dynamics and describe key implications for distributors and answer questions such as:

  • Which tariffs are more likely to remain in place long-term?
  • How can distributors vary their reactions to specific tariff instances?
  • What approaches can distributors take in implementing tariff-driven pricing actions?

The insights here may help you plot your course for navigating what is sure to be a…

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